Gap will never be Supreme, Palace, or Balenciaga.
But that’s okay! Because when you’re already rocking a statement piece, what you (and your wallet) need are some solid basics to pull your look together.
Claim Your Gap
Gap might not be at the forefront of fashion, but it can get you to the front of the line for up-and-coming fashion. We will partner with SeatGeek to reserve spots in line at drops for highly anticipated items.
We'll announce the program on Gap’s social media in the days leading up to the release. Those who swipe up will be directed to a microsite where they can enter their info.
On the day of the event, we'll hire people to wait in line for those who claimed their gap.
We’ll also place floor markers in line.
For those who can’t make it to in-person drops, we’ll create a lottery program for Gap App users who shop our basics collection.
Spec work made @ VCU Brandcenter with:
AD: Sean McSherry