Since 1818, Brooks Brothers has dressed icons in every era from actors to artists to presidents.
After more than 200 years, the brand has become a common thread among uncommon men.





A Thread Through Time
To pay homage to our legendary clientele, we want to turn our Instagram grid into a threaded timeline highlighting key moments of significant figures in Brooks Brothers' history.

Bringing Legends to Life
We will place QR code-enabled plaques in cities across America. These codes will trigger animations of famous Brooks fans, bringing their style and spirit to life through augmented reality.
Spec work made @ VCU Brandcenter with:
AD: Sean McSherry